Season 7

Two pizza juggernauts expand their empires as a hungry new contender turns the fight into a three-way race to become America’s biggest pizza chain.

Rival cereal giants race to invent the next must-have bowl, sparking a sugary arms race of mascots, crunch, candy, and the first ever chocolate cereal.

A struggling candy maker’s botched experiment leads to the world’s first bubble gum, its distinctive color, and a decades-long bubble gum war fueled by colorful mascots, comic strips, baseball cards, and novelty flavors — transforming gum into a pop culture.

Three burger operators race to serve a new generation on wheels, and a primitive intercom and sliding window evolve into the drive-thru — revolutionizing fast food and kicking off an industry arms race.

A chemist unlocks a chocolate syrup that transforms milk into a magic sensation, a scrappy soda shop owner cracks the code to bottling liquid chocolate for the masses, and a dairy innovator turns wartime surplus into instant cocoa gold.